Talking Social Business with BLOOM’s very own Jay Cooper and a panel of great, industry leading speakers – IBM Robert Fransgaard, Adobe Jamie Mulligan and Google Daniel Solomons
John Murphy is our Senior Social Business Strategist and Big Data Champion here at BLOOM. We sent him along to Chinwag Psych to report back on how data analysis, done correctly, can reveal the truth not only of what consumers do, but what they want to do as well: “You are biased. Really biased.” Apart from being a great
Fiona Miller, Analyst at BLOOM, writes about crowd funding and her experience at the Crowdfunder workshop held in Brighton last month to help her with a personal funding campaign. Crowd sourcing is a fundamental principle of social media. The concept of crowd funding however operates on the principle that lots of people giving small amounts of
Here at BLOOM, we’re very excited as it’s our 2nd anniversary this week. 2 years ago, BLOOM’s first office was established in Brighton. To quote Brighton’s other famous resident, Norman Cook, we’ve come a long way baby! There are now 20 of us down here and we’ve almost run out of room. So, we have
Come and Join Us for a meet up - Tuesday 21st May 6pm-9pm, Shoreditch Grind As part of Digital Shoreditch #ds13 week, BLOOM will be attending a Social Business Lounge meet up event – exploring the subject “Social Business – What You Need To Know”. Our very own BLOOM’s Jay Cooper will be joining a panel of great, industry leading speakers from IBM
Paul Gunn, Social Business Apprentice: I recently did a project on Russia’s use of social media. During the project I was comparing how Russia use social media in comparison with the rest of Europe, which brought up some very interesting findings. Facebook is only in third place in Russia The most interesting thing that I
Laura Dinneen, Head of Strategy: I’ve spent some time this week thinking about what type of relationship consumers actually want from brands online, and in particular what type of content and conversations brands should be creating and having with their consumers. I’ve uncovered some interesting findings by analysing GlobalWebIndex data on consumer expectations and attitudes towards
Fiona Miller, Social Business Analyst explores the essential human element of social listening and how listening tools are not always reliable in deciphering the context. Understanding the sentiment behind a sharing pattern is something that, as of yet, analytical tools alone cannot determine. To accurately understand the intention and true meaning of a message requires a degree of
Using internal stakeholder engagement to drive business potential Andrew Rugman, Project Manager: I am interested in the processes, protocols and tools that we use here at BLOOM, and how we can streamline these into a coherent flow, to structure how we (the people who make it all happen) and our clients (the ones who we are
Paul Gunn, BLOOM’s Social Business Apprentice recently carried out a research project – comparing Poland’s use of social media to the to the rest of Europe. Amongst his findings, he uncovered the following: Polish social network Nasza-Klasa holds the key; Twitter is not that widespread; But Facebook appeals to all; Social Media usage in Poland IS different to the rest