Miranda Man, one of our Strategists, gives some pointers in this video on how you could manage a crisis in social media. What is a social media crisis? A crisis involves a mass negative public reaction on social media that is completely out of the control of your company. How could I handle a crisis
Fiona Miller Analyst: In my post last week, I shaped up what it takes to be a Top 100 brand in 2013, here is a little more detail on the brands that made the cut, and what it took to beat the bleak economic environment of 2012: Refinement and relevance The most indicative performer was that of
BLOOM’s Annabel Wetton, Commercial Director was in the audience at Digital Figaro Seminar last week. In today’s Hothouse offering, she gives a round up of the speakers at the event. On Friday, I spent a fascinating couple of hours at Digital Figaro Social Seminar held at the Hospital Club in Central London. There were 5
We are always analysing how organisations are using social business frameworks to achieve exceptional results. In this study, our analyst Alex Garcia looks at how Tesco has implemented social business culture change to connect employees to one another and also connect with their customers. Tesco is the grocery market leader in the UK, where it has
Fiona Miller, Analyst: Here is part one of my insight into the fundamental changes that leading businesses have made to ensure their place in the Top 100 BrandZ for 2013. Despite the difficult economic climate in 2013, there has been an incremental and steady increase in brand value, with the top 100 brands enjoying a 7% increase from
As part of Figaro Digital’s Social Media Seminar at The Hospital Club in Covent Garden, BLOOM’s Jay Cooper is closing the show with: The social business manifesto: A Social Story, Toyota Motor Europe Through an exploration of the social story of Toyota Motor Europe, Jay shows how five core principles of social business can work in
Jay Cooper, our Chief Operations Officer, explains in this video why clients choose BLOOM as their social media agency. Clients pick BLOOM for a variety of reasons. But three key themes stand out. 1. CLIENTS WANT TO MEASURE ROI AGAINST WIDER COMPANY OBJECTIVES They are looking to get more from social media than just “likes”
BLOOM’s Marketing Manager, Jessica Barnes headed up to Digital Shoreditch yesterday to explore Future Brands and what the most forward looking and successful brands and digital creatives are doing to stay ahead of the game. It was a fantastic day, Shoreditch Town Hall was packed to the rafters; throngs of creative digital folk awaiting to hear
Miranda Man: Social Business Strategist: In a recent report, IBM have provided some startling statistics on the value of socially enabled business processes. Did you know that some organisations have: Reduced their customer defection rate by up to five percent, increasing profits by up to 68 percent Reduced new product development time by two thirds Cut
Talking Social Business with BLOOM’s very own Jay Cooper and a panel of great, industry leading speakers – IBM Robert Fransgaard, Adobe Jamie Mulligan and Google Daniel Solomons