Hi There, We're BLOOM! Are you interested in taking your social media activities to the next level? Do you want to use social technology to engage your employees as well as your customers? Is becoming even more customer-centric important to your business? These are just some of the client briefs we’ve responded to over the last few years. As Europe’s number one independent social business company, we’re well placed to work with you on a local and multinational level to ensure your social media activities deliver against business objectives whilst applying key social business principles to optimise business performance. Find out how we can help you...
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Uncovering the mystery of Big Data

John Murphy is our Senior Social Business Strategist and Big Data Champion here at BLOOM. We sent him along to Chinwag Psych to report back on how data analysis, done correctly, can reveal the truth not only of what consumers do, but what they want to do as well: “You are biased. Really biased.” Apart from being a great

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Crowdfunder – an opportunity to be funded, and supported by your crowd

Fiona Miller, Analyst at BLOOM, writes about crowd funding and her experience at the Crowdfunder workshop held in Brighton last month to help her with a personal funding campaign. Crowd sourcing is a fundamental principle of social media.  The concept of crowd funding however operates on the principle that lots of people giving small amounts of

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Happy Birthday BLOOM

Here at BLOOM, we’re very excited as it’s our 2nd anniversary this week. 2 years ago, BLOOM’s first office was established in Brighton. To quote Brighton’s other famous resident, Norman Cook, we’ve come a long way baby! There are now 20 of us down here and we’ve almost run out of room. So, we have

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Social Business – What You Need To Know

Come and Join Us for a meet up  - Tuesday 21st May 6pm-9pm, Shoreditch Grind As part of Digital Shoreditch #ds13 week, BLOOM will be attending a Social Business Lounge meet up event – exploring the subject “Social Business – What You Need To Know”. Our very own BLOOM’s Jay Cooper will be joining a panel of great, industry leading speakers from IBM

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Social media usage: A focus on Russia

Paul Gunn, Social Business Apprentice: I recently did a project on Russia’s use of social media. During the project I was comparing how Russia use social media in comparison with the rest of Europe, which brought up some very interesting findings. Facebook is only in third place in Russia The most interesting thing that I

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European consumers expect brands to inform, educate and entertain online – but there are vast differences between markets

Laura Dinneen, Head of Strategy: I’ve spent some time this week thinking about what type of relationship consumers actually want from brands online, and in particular what type of content and conversations brands should be creating and having with their consumers. I’ve uncovered some interesting findings by analysing GlobalWebIndex data on consumer expectations and attitudes towards

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Sentiment is objective

Fiona Miller, Social Business Analyst explores the essential human element of social listening and how listening tools are not always reliable in deciphering the context. Understanding the sentiment behind a sharing pattern is something that, as of yet, analytical tools alone cannot determine. To accurately understand the intention and true meaning of a message requires a degree of

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People are key to unlocking the right process

Using internal stakeholder engagement to drive business potential Andrew Rugman, Project Manager: I am interested in the processes, protocols and tools that we use here at BLOOM, and how we can streamline these into a coherent flow, to structure how we (the people who make it all happen) and our clients (the ones who we are

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Social media usage: A focus on Poland

Paul Gunn, BLOOM’s Social Business Apprentice recently carried out a research project – comparing Poland’s use of social media to the to the rest of Europe. Amongst his findings, he uncovered the following: Polish social network Nasza-Klasa holds the key; Twitter is not that widespread; But Facebook appeals to all; Social Media usage in Poland IS different to the rest

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